Ace Beauté was founded on the simple principle that makeup should help individuals embrace who they are. Makeup is a tool that allows people to love themselves and use it as a form of self-expression and identity.
Our mission is to provide high-quality products that appeal to a wide-spectrum of individuals so that they can freely express themselves through makeup.
BEAUTÉ FOR ALL, REGARDLESS OF AGE, SEX, SKIN COLOR, RELIGION, OR SOCIOECONOMIC STATUS.
Inspired by her childhood memories of her grandmother passing down her beauty routines, Founder & CEO, Niye Aniekan-Attang set out to establish a beauty brand that is sophisticated, vibrant, and, most importantly, all-inclusive. Niye then started, ACE BEAUTÉ, a cruelty-free makeup line that adheres to these principles.
My Grandmother served as inspiration for me starting the brand. As a child, I recall her morning routine consisting of religiously applying her makeup. I could see how happy she was when she did this, and even though she never left the house, she did this morning routine every single day. I still get nostalgic thinking about how she used to sing, hum, and smile while putting on her makeup. Ace Beauté was born in these childhood moments spent with my grandmother, though I didn't realize it at the time.FOUNDER & CEO
you are a unicorn
We believe in accepting your imperfections and embracing your vulnerabilities. We should all be proud that everyone of us is our own unicorn. Makeup is a powerful tool, and we act as the toolmakers that help our customers use it to express themselves freely.
Our Core Values
From shopping to checkout to unboxing, our clients are our top priority. We are continuously aiming to ensure the best experience for our customers. We never stop striving for perfection because we believe there is always room for improvement.