Our Mission
Ace Beauté was founded on the simple principle that makeup should help individuals embrace who they are. Makeup is a tool that allows people to love themselves and use it as a form of self-expression and identity.
Our mission is to provide high-quality products that appeal to a wide-spectrum of individuals so that they can freely express themselves through makeup.
BEAUTÉ FOR ALL, REGARDLESS OF AGE, SEX, SKIN COLOR, RELIGION, OR SOCIOECONOMIC STATUS.
Founder
Niye Aniekan-Attang
Inspired by her childhood memories of her grandmother passing down her beauty routines, Founder & CEO, Niye Aniekan-Attang set out to establish a beauty brand that is sophisticated, vibrant, and, most importantly, all-inclusive. Niye then started, ACE BEAUTÉ, a cruelty-free makeup line that adheres to these principles.
NIYE ANIEKAN-ATTANGMy Grandmother served as inspiration for me starting the brand. As a child, I recall her morning routine consisting of religiously applying her makeup. I could see how happy she was when she did this, and even though she never left the house, she did this morning routine every single day. I still get nostalgic thinking about how she used to sing, hum, and smile while putting on her makeup. Ace Beauté was born in these childhood moments spent with my grandmother, though I didn't realize it at the time.
FOUNDER & CEO
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you are a unicorn
We believe in accepting your imperfections and embracing your vulnerabilities. We should all be proud that everyone of us is our own unicorn. Makeup is a powerful tool, and we act as the toolmakers that help our customers use it to express themselves freely.
Our Core Values
Commitment
From shopping to checkout to unboxing, our clients are our top priority. We are continuously aiming to ensure the best experience for our customers. We never stop striving for perfection because we believe there is always room for improvement.
Integrity is a vital characteristic of both our staff and our company. We embrace the highest ethical and transparent standards when it comes to doing the right thing. Unafraid to do what is right, even when no one is looking.
Quality
For us, having high-quality products means never sacrificing quality for quantity. We hold ourselves to high standards in all we do so that we can stand behind our work. We strive to provide our customers with the best products and services.
Creativity
Ace Beauté has always valued creativity and innovation. Our passion and imagination motivate us to try new things and push the boundaries beyond their limit. We're constantly challenging ourselves to think beyond the box to create unique products.
