How And Why Beauty Brands Are Utilizing Pinterest To Reach Consumers
Founder, Ace Beauté
Pinterest has always been a major source of gathering inspiration for us, and we know this to be true for others as well so it was important to us to use the platform to show case our products to serve as a source of inspiration. In addition to pinning product images, we also create short videos and gift guides for Pinterest.
Product category awareness is what we are seeing. People who don't know the brand offers certain product categories like our newly launched magnetic lashes become introduced to it.