14 Ace Beaute
Ace Beaute launched in 2016 by founder Niya Aneikan-Attang after leaving the finance industry to pursue beauty full-time. The cruelty-free brand started as a selection of false lashes and has since expanded to include eyeshadows and makeup brushes. Their motto is, ‘Beauty for All,’ regardless of “age, sex, skin color, religion or socioeconomic status.” The brand is best known for their ultra-pigmented, vibrant eyeshadow colors which you can shop for on the Ace Beaute website. Check out their Paradise Fallen Palette from their Paradise Collection.