SOFT GLAM MAKEUP TUTORIAL

Elevated enough to turn heads. Wearable enough for any occasion. This is soft glam done beautifully.

Soft glam is the sweet spot between everyday makeup and full glam. Romantic, sophisticated and universally flattering.

Whether you are heading to a dinner, a work event or a weekend brunch, soft glam delivers every single time. The secret is blending. Everything should transition smoothly with no harsh lines and no heavy hands.

Here is your complete soft glam makeup tutorial.

WHAT MAKES A LOOK SOFT GLAM?

Soft glam is defined by warm blended eye looks, a flushed cheek and polished skin that still looks like skin.

Think sultry without being dramatic. Glamorous without being theatrical. The key is in the detail. Blended edges, dimensional colour and a finish that looks intentional but not overdone.

YOUR SOFT GLAM MAKEUP TUTORIAL

BASE 
Start with a medium coverage foundation for soft glam. You want a polished finish that still looks like skin. Conceal under the eyes for brightness and set with a light dusting of translucent powder only where you need it.

EYES 
Swipe the Intense Sparkle Eyeshadow Shimmer Stick across your lid in your chosen warm neutral shade and blend with your fingertip in circular motions. Add depth in the outer corner and crease. Blend until there are no harsh edges, only soft warm shadow. The stick formula is creamy enough to blend easily and stays beautifully once set.

LINER 
Draw a thin precise line along your upper lash line with the Quick Signature Eye Liner Duo. For soft glam, keep the line close to your lashes. Smudge slightly with a cotton tip for a diffused romantic finish that adds depth without heaviness.

FLUSH 
Sweep PHLICKER PH-Activated Blush onto the apples of your cheeks and blend upward toward your temples. For soft glam, build the intensity a little more than your everyday look. Warm, dimensional and beautifully romantic in any light.

GLOW 
A touch of Inner Light Dewy Skin Illuminator on your cheekbones ties the entire look together. Soft glam glows.

FINISH 
A bold-but-wearable lip, a generous coat of mascara and you are done. Curl your lashes first for extra impact.

THE PRODUCTS BEHIND SOFT GLAM

Intense Sparkle Eyeshadow Shimmer Stick

Three shades. Mood Light, Silver Lining and Flashback. Each one delivers a buildable shimmer that goes from subtle to stunning. Swipe, blend and the eye look is done. Effortlessly soft glam.

Quick Signature Eye Liner Duo

A thin precise line is all soft glam asks of your liner. Quick Signature Eye Liner Duo delivers it. Clean, defined and effortless every single time.

PHLICKER PH-Activated Blush

The soft glam blush. Warm, romantic and dimensional. PHLICKER adds the flush that makes every soft glam look feel complete and genuinely beautiful.

SOFT GLAM TIPS FOR EVERY OCCASION

• Daytime soft glam: lighter eye, brighter blush, glossy lip

• Evening soft glam: deeper eye, more defined liner, matte or bold lip

• The golden rule of soft glam: blend, blend, blend. This look lives and dies by blending

Soft glam is for any day you want to feel a little extra.

With the Intense Sparkle Eyeshadow Shimmer Stick, Quick Signature Eye Liner Duo and PHLICKER PH-Activated Blush, you have everything you need.

Elevated, romantic and beautifully you.