Ace Beauté Launches At Ulta Beauty
While getting into Ulta stores is the ultimate objective, Zunzunegui maintains an online-only launch is a prudent move for an indie brand. “We’re going to make mistakes [and] learn from those mistakes,” she says. “Then, that next phase of the rollout of WLDKAT is at the right time, at the right place, and done the right way. I think that’s really important.” Ulta launched its emerging brands initiative in 2019 to bring innovative emerging players into its mix. Seen Hair Care, Rizos Curls and Ace Beauté are a few of the other indie beauty brands Ulta has onboarded in recent months.